In the world of business and marketing, Return on Investment (ROI) has long been hailed as the holy grail of success metrics. But is this narrow focus on quantifiable returns truly serving brands and businesses in the long run? Let's explore why an obsession with ROI may well be holding your brand back from reaching its full potential. In this blog, Ruby Assembly’s Director Iolanthe Gabrie pulls on punches on why it’s basic to make decisions based on measurability alone.
Legendary Australian activist Stella Young once said: “My disability exists not because I use a wheelchair, but because the broader environment isn't accessible.” Whilst this powerful Disability Advocate is no longer with us, her re-contextualisation of disability remains world-shifting for those open to hearing it.
At Ruby Assembly, we strive to know better and do better in our work. After having a recent discussion with one of our clients, implementing digital accessibility into the content we create has become focus for our team.
There's no doubt about it; Australian businesses are finding things tough. A wicked gumbo of inflation and interest rate rises have many of us worrying the night away over cash flow in our businesses, from sole traders through to substantial organisations. Having been in business for 15 years (!), I have seen enough ebbs and flows to know that when times get tough, you just have to hold onto your undies and keep going. There's no 'out' of this particular cycle of the economy; there's only flexing with the market where you can and focusing on business development to keep the wheels turning. What you must not do above all is panic.
