Iolanthe Gabrie

How to Keep Going in Tough Times

How to Keep Going in Tough Times

There's no doubt about it; Australian businesses are finding things tough. A wicked gumbo of inflation and interest rate rises have many of us worrying the night away over cash flow in our businesses, from sole traders through to substantial organisations. Having been in business for 15 years (!), I have seen enough ebbs and flows to know that when times get tough, you just have to hold onto your undies and keep goingThere's no 'out' of this particular cycle of the economy; there's only flexing with the market where you can and focusing on business development to keep the wheels turning. What you must not do above all is panic.