Ruby Assembly specialises in the beautiful and intelligent execution of digital strategy for professional services. Legal practices, real estate agencies, accounting and broking firms, as well as energy retailers, are simply a few of the categories we have successfully represented.
Reach and delight your audience with a fully curated suite of social media content that celebrates your brand’s identity, vision and values. Elevate your communications with additional blogs, newsletters, website content builds, marketing collateral, eBooks and more – delivered by Ruby Assembly’s specialist copywriters and digital strategists. Enjoy valuable connections to our virtuous circle of trusted photographers, videographers, website designers, geeks, and bring your online projects to fulfilment.
Because you can enjoy the expertise of a fully specialised social media agency, without the need to fill a full-time marketing role. No need to spend time worrying about tax, superannuation, or annual leave! Ruby Assembly is your access point to industry-leading digital strategy execution without the cost and responsibility of additional staff. Our services will typically cost less than half of hiring an in-house marketer. However, with regular Zoom check-ins and time spent getting to know your brand’s values, we’re just a part of your business as any other employee.
We have a limited number of VIP Social Design Session for new clients in 2023!
These 2-hour consultations are usually reserved for existing clients, but Ruby Assembly is excited to extend this one-on-one consulting opportunity with Director Iolanthe Gabrie to you! You will be introduced to our offerings, we’ll get to know your business, and decide if we’re a collaborative fit.
Digital polymath, Australian culture and commerce influencer, and Director of Ruby Assembly, Iolanthe Gabrie pairs rich ideas founded in classical education with brave guerrilla strategy to create inimitable content of depth, humour and interest.
A sought-after brand collaborator and authority in Melbourne's digital strategy, commercial writing and blogging communities, Iolanthe specialises in building exceptional online voices and developing productive, engaged communities across social media platforms for businesses, individuals and organisations.
Iolanthe is an award-winning commercial blogger and popular digital identity with strong communities across her two digital publications: Ruby Assembly and Hometruths Melbourne.
Regularly called upon to deliver keynote addresses on digital media and the commercial application of social media, Iolanthe is a tutor at RMIT and also facilitates popular courses including 'What to Expect When You're Expecting a Business' and 'Leader of the Pack'. She is also the curator of Serious Women's Business: Northside.
My favourite social media platform is Facebook. I thought long and hard about this question: my initial response was Instagram because of the attractive, purely visual feed it provides (and the shopping tips it offer me). But despite the advert-heavy mix of content on Facebook, I remain steadfastly enamoured with Facebook Groups. It is within these quasi-private group spaces that I learn the most, and feel the greatest sense of connection with my peers.
Slack! This magical app allows the Ruby Assembly team to share our work securely with each other and our clients in real time. Slack helps us to work collaboratively from our beautiful Brunswick East studio, from our home offices and from our regional retreats - it makes modern businesses truly mobile and improves our lifestyles in one intuitive package.
Australia is in an interesting place socially and economically. Consumers are spoiled for choice when it comes to the retail market - they’re being courted by multinationals with huge purchasing power, offering inexpensive consumer goods both online and in shopping megaplexes. At the same time, the community are aching for real world connection and trusted referrals. It’s in this space that local businesses can cut a swathe through their competition (whether they’re in the next postcode or the next hemisphere). Social media is the most cost-effective, intelligent and targeted method of introducing new clients to your business. Simply put, being active on social media is now essential for all businesses and identities - it’s the basic level of accountability and brand hygiene expected of legitimate concerns.
